Making the complex feel simple & human
15 YEARS EXPERIENCE • NYC-BASED • FREELANCE & FULL-TIME
I'm Kevin—a product designer specializing in complex industries and AI-powered products. As founding designer at Firefly Health, I built their member app and provider tools from scratch, helping scale the company from 5 people to an enterprise health plan with 79 NPS and 50% better clinical outcomes.
I'm currently available for freelance projects or the right full-time opportunity.
How I can help
Product & UX Design
End-to-end design for web and mobile apps—from research and strategy through UI and implementation support.
Design Strategy
Helping teams figure out what to build and why—research, roadmap input, and aligning design with business goals.
UX Audits
Evaluating existing products to find what's working, what's not, and where the biggest opportunities are.
AI Product Design
Designing AI-powered features that are useful, trustworthy, and fit real workflows—not just bolted-on chatbots.
Design Systems
Creating scalable component libraries and patterns that help teams ship faster and stay consistent.
Embedded Design Leadership
Senior design thinking embedded with your team—setting direction, unblocking problems, and raising the bar.
Case Studies
AI Patient Summary
Designed an embedded AI tool that cut clinician visit prep time by 67%—from 15+ minutes to under 5 — while maintaining the clinical context and safety providers needed to trust it.
AI Member Self-Service
Designed AI self-service tools that reduced clinical touchpoints by 3-5x while improving the member experience.
Designing a Scalable Product
Built a member app and provider CRM from scratch, creating a product foundation that scaled from 5 employees to enterprise health plan.
App Rearchitecture & Brand Refresh
Rearchitected Firefly's core mobile app to improve user experience, reduce technical debt, and support rapid feature development as we scaled to enterprise clients.
Signup & Onboarding Redesign
Redesigned signup flow and onboarding process, increasing completion by 23% and first appointment scheduling by 15% while supporting three distinct member types.
Customer Health Monitoring
Created systematic customer intelligence program that transformed overlooked satisfaction trends into company-wide accountability, preventing cx crisis during major business pivot.
What People Say
"Kevin is the rare design leader who is both deeply strategic and relentlessly focused on the user. He understands that designing for care is all about creating a truly great experience, not just an interface."
Samantha Stewart
Director of Clinical Ops | Firefly Health
"Kevin is a strategic, high-level, product-minded thinker who also has a strong grasp on the importance of craft and getting the details right. He's also a very strong collaborator and communicator, effectively bridging design, product management, engineering, and business stakeholders.”
Scott Brown
Head of Product Design | 25Madison & Creature Studio
“Kevin designed principled experiences that resonated with our members, something we could see in the data. His design decisions consistently connected back to real user behavior and business outcomes.”
Mike Punzalam
Lead Data Scientist | Firefly Health
"Kevin is a design leader with a rare mix of talent, heart, and vision. He is a champion of curiosity and continuous improvement with a deep commitment to intuitive, user-centered design."
Jessica Shiner
Product Designer | Creature Studio
“Kevin thinks strategically, sees the bigger business picture, and understands how design decisions support the long-term direction of a company.”
Jeremy Berk
SVP Risk | XO Health
"Kevin is an exceptionally talented designer who knows how to turn complex problems into simple, usable experiences.”
Jessica Romeo
Product Strategist
"He's one of those rare people who can hold the big picture vision AND dig into the details with you. More importantly, he does so in service of the customer. It's not about his ideas or his vision, but how to make the experience better for the people who really matter."
William Moore
Content & Strategy | Devoted Health
"Kevin is a wonderful human and one of the most talented product designers I’ve worked with.”
Andy Ellner, MD
Founder & CEO | Quilt Health, Firefly Health
"Kevin is an invaluable strategic UX leader who also remains an incredibly skilled IC. He is creative, talented and determined, and as a partner with Product he is an awesome communicator who knows how to prioritize, negotiate and forge shared paths forward.”
Nan Kraft, MS, PHN, RN
Product Manager | Elora Health
